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Dulce de coco, pescado con coco, y arroz con coco, (coconut sweets, coconut fish and coconut rice) are all parts of Dominican cuisine. In Dominican Republic coconuts are a big part of the culture and its uses are limitless. The coconuts oils, water, and meat have flowed through the bodies of natives for centuries and have restored the moisture, shine, and vigor in not only hair but also skin and overall wellbeing. After years of our ancestors passing down their knowledge on the benefits and uses of coconuts we now present to you the magic behind coconuts in our products....

         The emphasis on hair care among people, young and old, has been a major trend in the Dominican Republic as early as the 20th century. Women frequently visit different hair salons for washing, dying and properly maintaining their hair. Some women go as far as spending their entire paycheck on hair care! As for men in the Dominican Republic, having a thick full head of hair is essential to boosting their confidence, helping them to attract the women that they want. Misconceptions have risen among non-Dominicans concerning how native Dominicans conceptualize what is “good” hair and...

   With its growing billion dollar market, the weave industry has been deeply woven into the culture and identity of many African women around the world. Annual sales in the United States are estimated at $ 9 billion. At its lowest rate, hair extensions amount to a whopping $ 300!  These exorbitant prices may seem to be unreasonable to many. However, this is not the case for African women. To them, added hair serves not only as a confidence booster, but a way of illuminating their inner and outer beauty.     The fact that people of African descent tend to...

Gregorio Antonio Luciano, President   Sancocho is a hearty Dominican stew made from a variety of meats and vegetables and is a cherished national dish.  Gregorio Luciano says, “Everybody knows the ingredients for Sancocho, yet what makes each family’s version unique is the way they prepare the recipe.  It is the same for our haircare.”  Luciano has taken natural ingredients indigenous to his native Dominican Republic and created a unique haircare formulation that works for a diversity of hair textures. The haircare line provides an effective treatment for dry, damaged, haircolor-treated, processed and thinning hair.   Luciano came to the...

So what’s all this recent buzz about coconut oil? Is it actually as great as everyone is claiming it to be? Well the answer is yes, and we will fill you in about all the hype! Coconut oil despite all the recent talk in the magazines and beauty blogs has been used for hundreds of years by woman native to the tropics for its hair and skin benefits. Its natural source of healthy fatty acids, lauric and capric acid have been shown to contain anti-microbian properities that nourish and enhance the strength and shine of hair strands. Unlike other conditioners...

Haven't you been wondering what the recent hair care rave is about? Well we've got the answer for you! Jojoba oil became widely used in the last decades of the twentieth century, when sperm whale oil was deemed illegal. We should thank this action for the wonderful hair care products that have come about since then. Jojoba oil is great for greasy hair, hair loss, and dry and damaged hair. This oil works by regulating the sebum at the scalp to reduce the greasiness. Interestingly, it's also is a miracle worker when it comes to dry scalp because it provides...