News

Who says that rubber and glue can’t mix? The Benefits of combining Silicon with Natural Oils

Who says that rubber and glue can’t mix? The Benefits of combining Silicon with Natural Oils

  Recently, the use of Silicon based oils has been discouraged in the line of hair care. When applied, the oil only covers the coating of hair strands, not effectively reaching the scalp and providing the nutrients needed for proper maintenance. In addition, the coating of the hair may emit a temporary luster, fostering a false sense of vitality. Most silicon oils are not water soluble, thus unable to dissolve in water. With the oil acting as a “water barrier,” hair may become dry and lifeless, even susceptible to breakage. Those with curly hair are strongly averted from using silicon...

Read more

The Ethnic Hair Care Market's Biggest Secret

         With constant advancements in the field of health care, annual competitive reports must be done in order to view our competition and to ensure that we maintain a creative and innovative edge. In our recent report an interesting observation was made. It would be reasonable to believe that one who would market to an African American-based audience would most likely be African American owned however, what we found was that many large companies well known in the African American communities were in fact not African American owned. Some were not owned by minorities at all but...

Read more