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Gregorio Antonio Luciano, President   Sancocho is a hearty Dominican stew made from a variety of meats and vegetables and is a cherished national dish.  Gregorio Luciano says, “Everybody knows the ingredients for Sancocho, yet what makes each family’s version unique is the way they prepare the recipe.  It is the same for our haircare.”  Luciano has taken natural ingredients indigenous to his native Dominican Republic and created a unique haircare formulation that works for a diversity of hair textures. The haircare line provides an effective treatment for dry, damaged, haircolor-treated, processed and thinning hair.   Luciano came to the...

         With constant advancements in the field of health care, annual competitive reports must be done in order to view our competition and to ensure that we maintain a creative and innovative edge. In our recent report an interesting observation was made. It would be reasonable to believe that one who would market to an African American-based audience would most likely be African American owned however, what we found was that many large companies well known in the African American communities were in fact not African American owned. Some were not owned by minorities at all but...

Dulce de coco, pescado con coco, y arroz con coco, (coconut sweets, coconut fish and coconut rice) are all parts of Dominican cuisine. In Dominican Republic coconuts are a big part of the culture and its uses are limitless. The coconuts oils, water, and meat have flowed through the bodies of natives for centuries and have restored the moisture, shine, and vigor in not only hair but also skin and overall wellbeing. After years of our ancestors passing down their knowledge on the benefits and uses of coconuts we now present to you the magic behind coconuts in our products....

   With its growing billion dollar market, the weave industry has been deeply woven into the culture and identity of many African women around the world. Annual sales in the United States are estimated at $ 9 billion. At its lowest rate, hair extensions amount to a whopping $ 300!  These exorbitant prices may seem to be unreasonable to many. However, this is not the case for African women. To them, added hair serves not only as a confidence booster, but a way of illuminating their inner and outer beauty.     The fact that people of African descent tend to...

         The emphasis on hair care among people, young and old, has been a major trend in the Dominican Republic as early as the 20th century. Women frequently visit different hair salons for washing, dying and properly maintaining their hair. Some women go as far as spending their entire paycheck on hair care! As for men in the Dominican Republic, having a thick full head of hair is essential to boosting their confidence, helping them to attract the women that they want. Misconceptions have risen among non-Dominicans concerning how native Dominicans conceptualize what is “good” hair and...

“I am not Dominican, so why should I use products from Dominican Magic?” This question may be deemed as plausible for people of non-Dominican descent. It would be reasonable to assume that products titled with the name of a specific country should pertain solely to people of that country. However, it is never best to assume. The Dominican Republic is home to various ethnic groups. Mixed race Dominicans account for approximately 73 percent of the total population while European Caucasians and those of African descent account for 16 percent and 11 percent of the population respectively. Thus, the genetic difference between these ethnic...