News

Our Silk Shine Hair Serum has a new look for the summer. With a green cap for this summer to be one with nature. Although there is a new look, don't worry you will still get those awesome results. 

      The Perfect Hair Care Routine with Dominican Magic!   For healthy, gorgeous hair, using the right products in the right order is key! Here’s how to get the best results:  1) Shampoo – Start by cleansing away dirt and oils while nourishing your scalp with natural ingredients like rosemary oil.  2) Conditioner – Hydrate and soften your hair, focusing on mid-lengths to ends for smoothness and shine.  3) Leave-in Conditioner – Detangle and add lightweight moisture to keep your hair silky and manageable all day.  4)Serum – Apply a few drops to protect your hair, boost shine, and...

“I am not Dominican, so why should I use products from Dominican Magic?” This question may be deemed as plausible for people of non-Dominican descent. It would be reasonable to assume that products titled with the name of a specific country should pertain solely to people of that country. However, it is never best to assume. The Dominican Republic is home to various ethnic groups. Mixed race Dominicans account for approximately 73 percent of the total population while European Caucasians and those of African descent account for 16 percent and 11 percent of the population respectively. Thus, the genetic difference between these ethnic...

  Recently, the use of Silicon based oils has been discouraged in the line of hair care. When applied, the oil only covers the coating of hair strands, not effectively reaching the scalp and providing the nutrients needed for proper maintenance. In addition, the coating of the hair may emit a temporary luster, fostering a false sense of vitality. Most silicon oils are not water soluble, thus unable to dissolve in water. With the oil acting as a “water barrier,” hair may become dry and lifeless, even susceptible to breakage. Those with curly hair are strongly averted from using silicon...

         With constant advancements in the field of health care, annual competitive reports must be done in order to view our competition and to ensure that we maintain a creative and innovative edge. In our recent report an interesting observation was made. It would be reasonable to believe that one who would market to an African American-based audience would most likely be African American owned however, what we found was that many large companies well known in the African American communities were in fact not African American owned. Some were not owned by minorities at all but...