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Dulce de coco, pescado con coco, y arroz con coco, (coconut sweets, coconut fish and coconut rice) are all parts of Dominican cuisine. In Dominican Republic coconuts are a big part of the culture and its uses are limitless. The coconuts oils, water, and meat have flowed through the bodies of natives for centuries and have restored the moisture, shine, and vigor in not only hair but also skin and overall wellbeing. After years of our ancestors passing down their knowledge on the benefits and uses of coconuts we now present to you the magic behind coconuts in our products....

         The emphasis on hair care among people, young and old, has been a major trend in the Dominican Republic as early as the 20th century. Women frequently visit different hair salons for washing, dying and properly maintaining their hair. Some women go as far as spending their entire paycheck on hair care! As for men in the Dominican Republic, having a thick full head of hair is essential to boosting their confidence, helping them to attract the women that they want. Misconceptions have risen among non-Dominicans concerning how native Dominicans conceptualize what is “good” hair and...

   With its growing billion dollar market, the weave industry has been deeply woven into the culture and identity of many African women around the world. Annual sales in the United States are estimated at $ 9 billion. At its lowest rate, hair extensions amount to a whopping $ 300!  These exorbitant prices may seem to be unreasonable to many. However, this is not the case for African women. To them, added hair serves not only as a confidence booster, but a way of illuminating their inner and outer beauty.     The fact that people of African descent tend to...

Gregorio Antonio Luciano, President   Sancocho is a hearty Dominican stew made from a variety of meats and vegetables and is a cherished national dish.  Gregorio Luciano says, “Everybody knows the ingredients for Sancocho, yet what makes each family’s version unique is the way they prepare the recipe.  It is the same for our haircare.”  Luciano has taken natural ingredients indigenous to his native Dominican Republic and created a unique haircare formulation that works for a diversity of hair textures. The haircare line provides an effective treatment for dry, damaged, haircolor-treated, processed and thinning hair.   Luciano came to the...