January 04, 2017


The Ethnic Hair Care Market's Biggest Secret

         With constant advancements in the field of health care, annual competitive reports must be done in order to view our competition and to ensure that we maintain a creative and innovative edge. In our recent report an interesting observation was made. It would be reasonable to believe that one who would market to an African American-based audience would most likely be African American owned however, what we found was that many large companies well known in the African American communities were in fact not African American owned. Some were not owned by minorities at all but by International conglomerate corporations such as L’Oreal.       

      In a survey conducted online, 80% of black women reported using ethnic personal care products over regular mainstream products produced for all types of hair. This being said, many of these same women also expected many of these products to be African American owned due to the fact that they were tailored towards African Americans. Companies that came as a great shock were Affirm, Dark and Lovely, Cantu Shea, Dr. Miracles, African Pride, African Best, Crème of Nature, Mizani, Murray's Hair Pomade, Infusium 23, and DevaCurl just to name a few (if interested in finding all 50 you can visit our facebook page for the link). Companies such as Mizani, Dr. Miracles, and Murray’s Hair Pomade are actually white owned. This is shocking considering these brands are leaders in the hair product market for many African American communities. Many women fall into the trap of purchasing these products thinking that they were tailored for them by people who understand the texture and also to support black entrepreneurs however it is not always the case. Thus, when purchasing products that are tailored towards African Americans be weary of leaning towards a products just because you believe you are supporting an African American business because it may not always be true. 

     One of the benefits of Dominican Magic is that it is Dominican owned. The beauty in the natives of the island is the diversity of skin tones, hair textures, and overall people. Hair textures vary from straight hair to coarse curly hair. Due to our African, European, and Indigenous ancestry the passed on secrets from our ancestors who have dealt with the variety of textures have helped us provide products that can truly be used for all types of hair making us the experts in the market right now. When we say Dominican Magic Es Para Ti (is for you), we truly mean it because we understand the hair. It is our culture and blood.


December 19, 2016


Dominican Magic has been Coconut Crazy for Generations

Dulce de coco, pescado con coco, y arroz con coco, (coconut sweets, coconut fish and coconut rice) are all parts of Dominican cuisine. In Dominican Republic coconuts are a big part of the culture and its uses are limitless. The coconuts oils, water, and meat have flowed through the bodies of natives for centuries and have restored the moisture, shine, and vigor in not only hair but also skin and overall wellbeing. After years of our ancestors passing down their knowledge on the benefits and uses of coconuts we now present to you the magic behind coconuts in our products. Its purpose is to do the same coconuts have done for us since the beginning when our oldest ancestors were alive. It’s natural source of healthy fatty acids, lauric and capric acid have been shown to contain anti-microbian properities that nourish and enhance the strength and shine of hair strands working the same for skin. Its juice and meat are nutritious and work from the inside to make you beautiful. The importance to our culture is endless but that is for us to share with you. Made from us for us! 


July 11, 2016


Weave In or Weave Out?

   With its growing billion dollar market, the weave industry has been deeply woven into the culture and identity of many African women around the world. Annual sales in the United States are estimated at $ 9 billion. At its lowest rate, hair extensions amount to a whopping $ 300!  These exorbitant prices may seem to be unreasonable to many. However, this is not the case for African women. To them, added hair serves not only as a confidence booster, but a way of illuminating their inner and outer beauty. 

   The fact that people of African descent tend to have shorter, thicker and coiler hair is not a new occurrence.  Thus, it would be fair for African women to add additional hair to their own to make up for their natural hair length. The act of properly maintaining synthetic hair as well as one’s own natural hair is no easy task. Women with afro textured hair must stay persistent in performing their own personal maintenance of shampooing, conditioning and drying their hair as well as seeking additional assistance at hair salons for adding extensions and removing them when need be. As one may imagine, this process can be very timely and costly. 

   So why do they do it? Why do most African females willingly endure the process of adding and replacing weaves? For one, adding weave is convenient. Little alteration towards hair is needed when weave is in place. Most importantly, adding and removing weave give African women the option of picking and choosing an array of hair styles that best suite them. Usually, those who are content with their sporting their natural hair do not possess the luxury of fixing their hair in any style they choose. Quite frankly, a person’s hair may grow in a specific way that would not be suitable for certain hair styles.   

Although it may seem to be a futile investment to those who embrace their natural hair, weave is an essential commodity with the community of African women. It affords them the opportunity of both convenience and leisure.  It also instills within them a sense of self-confidence. So to all women, weave is definitely the way to go! 

July 08, 2016


The Meaning of Good and Bad Hair In Dominican Republic



 The emphasis on hair care among people, young and old, has been a major trend in the Dominican Republic as early as the 20th century. Women frequently visit different hair salons for washing, dying and properly maintaining their hair. Some women go as far as spending their entire paycheck on hair care! As for men in the Dominican Republic, having a thick full head of hair is essential to boosting their confidence, helping them to attract the women that they want. Misconceptions have risen among non-Dominicans concerning how native Dominicans conceptualize what is “good” hair and what is “bad” hair. To non-Dominicans, natives view good hair as that of thin and fine texture. Natives with good hair are usually those of mixed race or European descent. Those with bad hair are usually those of mixed race or African descent. These natives tend to have hair that is thick and coyly. Most importantly, it is common for non-Dominicans to believe that the argument of good and bad hair among native Dominicans is fueled by racial underpinnings. However, this is not the case. The answer to what is considered good hair and what is considered bad hair may be simpler than rules and assumptions created by non-natives. Frankly, good hair is hair that is easy to manage while bad hair is hair that requires more time and attention to treat.

    For those who are not Dominican or do not have much knowledge on the history of its people, it is easy to believe the misconceptions concerning hair from a racial point of view. Typically, when thinking of good hair, people usually refer to models seen in advertisements pertaining to hair care and cosmetics. These advertisements are dominated by men and women who usually have thin, smooth hair that may be easily combed and washed. The men and women in these advertisements are usually Caucasian. Their natural genetic makeup have afforded them the opportunity of standing atop in the line of hair care. Likewise, it is important to recognize the clear unbalance between those with fine textured hair and those with thick coyly hair in this field. Men and women who possess the latter traits are not “ideal” in demonstrating the long-lasting results of whatever product is being displayed. With this, the idea of good and bad hair has been misinterpreted by many due to social norms and barriers.

    However, it is important to look past these social norms and assess the situation at face value. Something that is good is viewed as beneficial or of value. Something that is bad is viewed as detrimental; something that must be averted. Although it may not be easily noticed, this concept can be applied to the idea of what is good and bad hair. As stated, good hair is hair that is easy to manage while bad hair is hair that is not easy to manage. Proof has shown that those with fine textured hair often have an easier time managing and caring for it. For instance, women whose hair is fine textured may be easily washed, conditioned, dyed, and dried. In addition, these women may not have to spend money on additional hair care augmentation. Men with good hair also experience the luxury of their female counterparts. A quick wash and dry will have their hair looking healthy and moisturized. Often, people with this hair texture are of European heritage.

“Good” and “Bad” hair should not be assessed through a racial point of view. Rather, it should be assessed for what it actually is. Although there may be some level of social divide between Caucasian Dominicans and dark skinned Dominicans, their meaning of good and bad hair should not be misconstrued. Thus, no hair is inherently good or bad. There is no hierarchical classification of dominance among different hair textures. Just as different ethnic groups have their own specific traits and qualities that make them unique, different hair textures should be viewed as having the same unique and distinct qualities as the people they are affiliated with.


June 30, 2016


Smile, you are Dominican Magic!

“I am not Dominican, so why should I use products from Dominican Magic?” This question may be deemed as plausible for people of non-Dominican descent. It would be reasonable to assume that products titled with the name of a specific country should pertain solely to people of that country. However, it is never best to assume. The Dominican Republic is home to various ethnic groups. Mixed race Dominicans account for approximately 73 percent of the total population while European Caucasians and those of African descent account for 16 percent and 11 percent of the population respectively. Thus, the genetic difference between these ethnic groups reflects in their difference in hair texture. Among Caucasian Dominicans, straightened and refined hair is dominant. Those who are mixed race and are of African descent tend to have loose or thick curls. With a strong ethnic diversity in the Dominican Republic, our products are not only beneficial to “Dominicans” but to people of every race and background. In the last ten years, 60 percent of our customer base had curly and wavy hair, 30 percent have thick coils and 10 percent have straight hair.  As our product line continues to grow, our goal is to ensure that everyone has a place within the world of Dominican Magic, despite explicit differences in hair texture.
“I am not Dominican but i loveee the Nourshing Natural Treatment i tryed it for the first time last week.”
-Dominican Magic Customer
June 29, 2016


Who says that rubber and glue can’t mix? The Benefits of combining Silicon with Natural Oils


Recently, the use of Silicon based oils has been discouraged in the line of hair care. When applied, the oil only covers the coating of hair strands, not effectively reaching the scalp and providing the nutrients needed for proper maintenance. In addition, the coating of the hair may emit a temporary luster, fostering a false sense of vitality. Most silicon oils are not water soluble, thus unable to dissolve in water. With the oil acting as a “water barrier,” hair may become dry and lifeless, even susceptible to breakage. Those with curly hair are strongly averted from using silicon oil. Due to the structure of the coils, the silicon’s slippery texture cannot attach onto each coil.

With these properties, it may seem as if there are no lasting benefits to this product. However, there may be more to this lubricating oil that meets the eye-and the mirror. For one, silicon based products such as avocado oil, coconut oil and jojoba oil work in conjunction with natural oils produced by the scalp. The silicon’s protective coating over the hair reduces the surface area of the natural oils and functions as a conduit for the oils to penetrate the hair shaft and scalp cell membrane. Another significant benefit of this ingredient is its aptitude for strong thermal protection. Thus, silicon based products may withstand the heat of accessories such as blow-dryers and curling irons. Some silicon oil products are also water soluble. Like all hair care products, there is a time period in which the silicon is suitable to stay within a head of hair. Since water soluble silicon oil dissolves in water quickly, there are no constraints in cleansing the scalp after the oil has served its purpose. Using a decent clarifying shampoo once a month will help to maximize the strength of hair, giving one the beauty and strength to tackle the day.

Now that both the negative and positive aspects of this lubricant have been discussed, common questions that may arise are, “How may I recognize a silicon oil based product?” “Where can I find silicon oil that will offer meaningful results to my hair?” The answer is in the “co”. Most silicon oil products are composed of chemicals containing “conol” and “col” in their names. Dimenthiconol, Cyclotetrasiloxane and Cyclopentasiloxane are three commonly used chemicals in silicon oil products. Dimenthiconol is used in hair care products, lotions and bath soap. It is particularly useful in protecting the skin, the body’s largest organ, and preserving the body’s natural water. Cyclotetrasiloxane and Cyclopentasiloxane are chemicals typically found in hair spray and conditioners. Not only do these chemicals add moisture to dry and damaged hair, but their thick layers protect the skin from harmful particles and substances in the environment. In addition, the lubricating properties of the two chemicals create a “wet” or silky feeling to hair.

Our product line contains several of these silicon based chemicals essential in providing a strong and healthy hair strands. Our Revitalizing hair mask, rich in Rosemary and Aloe Vera extracts, moisturizes and restores severely damaged hair. Our Moisture Lock Conditioner and thermal protector hair spray provides softness and luster to the hair while protecting hair from the harmful heat generated by different cosmetic appliances.      
June 22, 2016



So what’s all this recent buzz about coconut oil? Is it actually as great as everyone is claiming it to be? Well the answer is yes, and we will fill you in about all the hype! Coconut oil despite all the recent talk in the magazines and beauty blogs has been used for hundreds of years by woman native to the tropics for its hair and skin benefits. Its natural source of healthy fatty acids, lauric and capric acid have been shown to contain anti-microbian properities that nourish and enhance the strength and shine of hair strands. Unlike other conditioners that just coat the hair shaft, coconut oil is able to penetrate deep into the hair shaft and moisturize hair follicles, the source of hair rebirth and growth. The oil can be used as a remedy against dandruff, frizz and, split ends. Treatment significantly reduces protein loss from either damaged or undamaged hair and researchers have discovered that it is the only oil to provide such a reduction. Coconut oil also has antibacterial properties and nutrients responsible for ideal hair and scalp protection from bacterial/protozoan/viral infections. The secret of coconut oil’s magic has been passed down from generation to generation in the Dominican culture. Our ancestors have incorporated coconut oil into all aspects of their life and have strong healthy shiny hair as evidence for it. When all the hype surrounded Argan oil we maintained true to what was rooted into our tradition, coconut oil. Because of this, we can provide our clients with the best hair care. From our home to your home, that is the magic in Dominican Magic.