Gregorio Antonio Luciano, Founder and President of Luciano Brothers LLC/Dominican Magic is an organic chemist who realized that many professional hair care products in the market were expensive and ineffective in addressing the hair care needs of a diverse population. He seized the opportunity and in June 2006 launched Dominican Magic, a hair product line utilizing natural ingredients indigenous to the Dominican Republic. This line provides hair salon professionals with unique hair care products that utilize natural ingredients that work for a diversity of hair textures at an affordable price.



Created with ultra-light Vitamin E and silicon oil complex designed to add shine and to provide protection against frizzy hair and split ends. 

Look great all year round!


Natural Protection

Invigorate and Hydrate your hair and scalp by combining the natural protection and restoration power of Avocado Oil


Organic Ingredients

Made with a natural botanical complex, all hair applicators are designed to increase the moisture and blood circulation of damaged and balding hair


Shiny and Long Hair

Gentle moisturizing Dominican Magic shampoos are formulated with Vitamin E and Biotin to help soften hair without weighing it down

Let our customers speak for us!

Nice Spray

I've used it for a week now and it leaves my hair looking so good. It's not greasy at all. I just wish it smelled like your other products.

Product Deliver Great Result

The products deliver great results the price is high but I am a repeated customer never received discounts


This product is excellent. My hair was breaking off. I started using Dominican magic hair folic 4 system products and my hair started growing back.

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