So what’s all this recent buzz about coconut oil? Is it actually as great as everyone is claiming it to be? Well the answer is yes, and we will fill you in about all the hype! Coconut oil despite all the recent talk in the magazines and beauty blogs has been used for hundreds of years by woman native to the tropics for its hair and skin benefits. Its natural source of healthy fatty acids, lauric and capric acid have been shown to contain anti-microbian properities that nourish and enhance the strength and shine of hair strands. Unlike other conditioners that just coat the hair shaft, coconut oil is able to penetrate deep into the hair shaft and moisturize hair follicles, the source of hair rebirth and growth. The oil can be used as a remedy against dandruff, frizz and, split ends. Treatment significantly reduces protein loss from either damaged or undamaged hair and researchers have discovered that it is the only oil to provide such a reduction. Coconut oil also has antibacterial properties and nutrients responsible for ideal hair and scalp protection from bacterial/protozoan/viral infections. The secret of coconut oil’s magic has been passed down from generation to generation in the Dominican culture. Our ancestors have incorporated coconut oil into all aspects of their life and have strong healthy shiny hair as evidence for it. When all the hype surrounded Argan oil we maintained true to what was rooted into our tradition, coconut oil. Because of this, we can provide our clients with the best hair care. From our home to your home, that is the magic in Dominican Magic.