Our Story

Gregorio Antonio Luciano, Founder and President of Luciano Brothers LLC/Dominican Magic is an organic chemist who realized that many professional hair care products in the market were expensive and ineffective in addressing the hair care needs of a diverse population. He seized the opportunity and in June 2006 launched Dominican Magic, a hair product line utilizing natural ingredients indigenous to the Dominican Republic. This line provides hair salon professionals with unique hair care products that utilize natural ingredients that work for a diversity of hair textures at an affordable price.

Look great all year round!

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Natural Protection

Invigorate and Hydrate your hair and scalp by combining the natural protection and restoration power of Avocado Oil

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Organic Ingredients

Made with a natural botanical complex, all hair applicators are designed to increase the moisture and blood circulation of damaged and balding hair

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Shiny and Long Hair

Gentle moisturizing Dominican Magic shampoos are formulated with Vitamin E and Biotin to help soften hair without weighing it down

Let our customers speak for us!

Nice Spray

I've used it for a week now and it leaves my hair looking so good. It's not greasy at all. I just wish it smelled like your other products.

Product Deliver Great Result

The products deliver great results the price is high but I am a repeated customer never received discounts

Awesome

This product is excellent. My hair was breaking off. I started using Dominican magic hair folic 4 system products and my hair started growing back.

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