Recently, the use of Silicon based oils has been discouraged in the line of hair care. When applied, the oil only covers the coating of hair strands, not effectively reaching the scalp and providing the nutrients needed for proper maintenance. In addition, the coating of the hair may emit a temporary luster, fostering a false sense of vitality. Most silicon oils are not water soluble, thus unable to dissolve in water. With the oil acting as a “water barrier,” hair may become dry and lifeless, even susceptible to breakage. Those with curly hair are strongly averted from using silicon oil. Due to the structure of the coils, the silicon’s slippery texture cannot attach onto each coil.
With these properties, it may seem as if there are no lasting benefits to this product. However, there may be more to this lubricating oil that meets the eye-and the mirror. For one, silicon based products such as avocado oil, coconut oil and jojoba oil work in conjunction with natural oils produced by the scalp. The silicon’s protective coating over the hair reduces the surface area of the natural oils and functions as a conduit for the oils to penetrate the hair shaft and scalp cell membrane. Another significant benefit of this ingredient is its aptitude for strong thermal protection. Thus, silicon based products may withstand the heat of accessories such as blow-dryers and curling irons. Some silicon oil products are also water soluble. Like all hair care products, there is a time period in which the silicon is suitable to stay within a head of hair. Since water soluble silicon oil dissolves in water quickly, there are no constraints in cleansing the scalp after the oil has served its purpose. Using a decent clarifying shampoo once a month will help to maximize the strength of hair, giving one the beauty and strength to tackle the day.
Now that both the negative and positive aspects of this lubricant have been discussed, common questions that may arise are, “How may I recognize a silicon oil based product?” “Where can I find silicon oil that will offer meaningful results to my hair?” The answer is in the “co”. Most silicon oil products are composed of chemicals containing “conol” and “col” in their names. Dimenthiconol, Cyclotetrasiloxane and Cyclopentasiloxane are three commonly used chemicals in silicon oil products. Dimenthiconol is used in hair care products, lotions and bath soap. It is particularly useful in protecting the skin, the body’s largest organ, and preserving the body’s natural water. Cyclotetrasiloxane and Cyclopentasiloxane are chemicals typically found in hair spray and conditioners. Not only do these chemicals add moisture to dry and damaged hair, but their thick layers protect the skin from harmful particles and substances in the environment. In addition, the lubricating properties of the two chemicals create a “wet” or silky feeling to hair.
Our product line contains several of these silicon based chemicals essential in providing a strong and healthy hair strands. Our Revitalizing hair mask, rich in Rosemary and Aloe Vera extracts, moisturizes and restores severely damaged hair. Our Moisture Lock Conditioner and thermal protector hair spray provides softness and luster to the hair while protecting hair from the harmful heat generated by different cosmetic appliances.
With constant advancements in the field of health care, annual competitive reports must be done in order to view our competition and to ensure that we maintain a creative and innovative edge. In our recent report an interesting observation was made. It would be reasonable to believe that one who would market to an African American-based audience would most likely be African American owned however, what we found was that many large companies well known in the African American communities were in fact not African American owned. Some were not owned by minorities at all but by International conglomerate corporations such as L’Oreal.
In a survey conducted online, 80% of black women reported using ethnic personal care products over regular mainstream products produced for all types of hair. This being said, many of these same women also expected many of these products to be African American owned due to the fact that they were tailored towards African Americans. Companies that came as a great shock were Affirm, Dark and Lovely, Cantu Shea, Dr. Miracles, African Pride, African Best, Crème of Nature, Mizani, Murray's Hair Pomade, Infusium 23, and DevaCurl just to name a few (if interested in finding all 50 you can visit our facebook page for the link). Companies such as Mizani, Dr. Miracles, and Murray’s Hair Pomade are actually white owned. This is shocking considering these brands are leaders in the hair product market for many African American communities. Many women fall into the trap of purchasing these products thinking that they were tailored for them by people who understand the texture and also to support black entrepreneurs however it is not always the case. Thus, when purchasing products that are tailored towards African Americans be weary of leaning towards a products just because you believe you are supporting an African American business because it may not always be true.
One of the benefits of Dominican Magic is that it is Dominican owned. The beauty in the natives of the island is the diversity of skin tones, hair textures, and overall people. Hair textures vary from straight hair to coarse curly hair. Due to our African, European, and Indigenous ancestry the passed on secrets from our ancestors who have dealt with the variety of textures have helped us provide products that can truly be used for all types of hair making us the experts in the market right now. When we say Dominican Magic Es Para Ti (is for you), we truly mean it because we understand the hair. It is our culture and blood.
Dulce de coco, pescado con coco, y arroz con coco, (coconut sweets, coconut fish and coconut rice) are all parts of Dominican cuisine. In Dominican Republic coconuts are a big part of the culture and its uses are limitless. The coconuts oils, water, and meat have flowed through the bodies of natives for centuries and have restored the moisture, shine, and vigor in not only hair but also skin and overall wellbeing. After years of our ancestors passing down their knowledge on the benefits and uses of coconuts we now present to you the magic behind coconuts in our products. Its purpose is to do the same coconuts have done for us since the beginning when our oldest ancestors were alive. It’s natural source of healthy fatty acids, lauric and capric acid have been shown to contain anti-microbian properities that nourish and enhance the strength and shine of hair strands working the same for skin. Its juice and meat are nutritious and work from the inside to make you beautiful. The importance to our culture is endless but that is for us to share with you. Made from us for us! 
